Vice magazine Fetes trend situation With Dog fashion exhibit

FOR THE canine: Vice journal celebrated its lately launched vogue subject on Wednesday night at the Westway in big apple city with a hipster-saturated rager and a "doggy style demonstrate."

"Why in the world wouldn't we have a dog trend show? It's pretty lots the premier concept on this planet," said Rocco Castro, the journal's editor in chief. Annette Lamothe-Ramos, Vice's fashion editor, defined: "people take [fashion week] method too critically, so we thought it'd be a good idea to birth the week off right with a humorous and uplifting experience everyone may take pleasure in. no person hates sexy doggies, so it gave the impression of a superior choice."

This story first appeared in the February 10, 2012 difficulty of WWD. Subscribe these days.

The difficulty's cowl is an Italian greyhound donning a canines bondage swimsuit (comprehensive with zippered headpiece), in opposition t a white backdrop. interior the shiny is a manner editorial with a brief-haired schnauzer, a cockapoo and a French bulldog dressed as contributors of a very seedy component to nightlife: they are posed in an S&M dungeon, backyard a strip club promoting "pure breeds," in a derelict hallway implying a narcotics sale, and one hapless chihuahua peeks out of a dumpster.

Alex Detrick, a spokesman for the journal, explained the trend difficulty's recent pet preoccupation as a continuation of the success of "style Cats," a well-promoting photograph ebook these days published by way of the enterprise.

"Who wishes to peer some doggies?!" an emcee crowed. Seeing the "puppies" turned into easier observed than achieved: The quantity of onlookers crowded collectively around the little stage and the top of the dogs models supposed that visibility changed into handiest certain to these pushed towards the very front of the community. The models themselves gave the impression rather unimpressed via the lawsuits, doing a quick leash-led tour and skittering offstage. "I'm impressed by means of their composure," Lamothe-Ramos pointed out. "Most people can't maintain it collectively beneath that kind of drive."