Frankie the Rossendale chocolate Labrador stars in national television ad

Meet Frankie – the lovable pet pooch who is East Lancashire's latest reveal idol.

this is the gorgeous chocolate Labrador who has acquired tails wagging along with his exhibit-stopping look in a brand new national tv advert.

noted Frankie lives in Bacup with homeowners Vicky and Steve Southern.

but he's also performing in residing rooms across the nation thanks to him starring in a brand new pet meals business.

The laid-returned seven-12 months-old, who has a bunch of alternative appearing jobs beneath his collar, is first-rate with individuals and other dogs.

And he "loves all of the fuss and a spotlight" he receives on set, in keeping with bank worker Steve.

Frankie's upward push to repute got here after instructor Vicky, forty one, signed him up with Manchester-based pet modelling company Animal direction.

His latest small reveal look is in an advert for main pet food company Webbox natural, made by means of Blackburn-based brand Pets alternative, the place he plays the function of 'Oscar' alongside a number of other cats and canines.

There's a pair of skateboarding poodles, a giant brilliant Dane sitting alongside a tiny Shih Tzu and a few Ragdoll moggies mountaineering everywhere a sofa.

Steve, 40, who became on set on the day, stated: "Frankie just loves it – he's in his point.

"He loves being around people and getting hours of fuss and attention. It's a very decent time out for him."

Frankie arrived into the couple's lives in dramatic vogue when he became a pup.

"He become my wedding existing to Vicky," talked about Steve. "Some better halves want handbags, mine desired a chocolate Labrador!"

His brother Sunny, a black lab, and Jess – who's 'fox purple' and became taken in from a local animal sanctuary – have since joined him.

Steve brought: "after we obtained Frankie we did all of the Kennel membership awards with him, so despite the fact that he's nevertheless excitable he's pretty smartly proficient.

"he will take a seat, live and do all these basic things.

"the first time I went for a filming i assumed, 'Are we going to a fussy director? Will they want a Britain's obtained skill dog?'.

"but that couldn't be further from the reality. The animals and the individuals that you meet are usually truly high-quality – and the crew is as neatly.

"There are at all times a few individuals from Animal route on hand and that they make it basically convenient.

"if you're struggling they're lots better dog trainers than I profess to be."

The performing gig takes Frankie to some pleasing venues, the opt for of them being Arley corridor in Cheshire for an advert shoot a couple of years ago.

"That become the nicest location," spoke of Steve. "It become rather humorous because surely there is some very high priced furnishings there.

"The director was asserting to the owners, 'Get them to start on there'. Then this girls got here out, who became attractive, however she needed to say, 'Please don't allow them to go on that – it's 300 years old!'."

regardless of the contemporary tv stardom, Frankie isn't chasing the vibrant lights of Doggywood simply yet.

Vicky and Steve are happy for him to maintain taking jobs with Animal course as and once they crop up. There appears to be no signal of the work drying up any time quickly.

Steve said: "All Labradors have a their own character, however administrators and promoting individuals do seem to gravitate in opposition t the chocolate ones.

"should you are in supermarkets and you see pet meals on the shelves, it at all times seems to be a Labrador – some thing the color – on the packaging.

"usually they analyze Frankie and say they need him as a result of he's a very spectacular dog. He's very photogenic and extremely pleasant with it too."